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Tuesday, July 22, 2014
The Facebook study scandal that wasn't
Here's a piece I have over at the Philosopher's Eye on the Facebook study alluded to in the post below.
PNAS, the prestigious Proceedings of the National Academy of Sciences, published on June 24, 2014 the results of a study involving Facebook (FB) users. The authors wanted to ‘test whether emotional contagion occurs outside of in-person interaction between individuals by reducing the amount of emotional content in the News Feed.’ The researchers investigated this question by manipulating the newsfeeds of a few hundred thousand randomly selected FB users. Some received more positive messages, and some received more negative messages. The identities of these users were not known to the researchers in question. FB permitted social scientists to mess with some of their users’ brains for the purposes of a research project. It’s something that FB does frequently. The contents of its news-feeds are manipulated all the time, its algorithms changed often. FB users have agreed to this since 2012 when they signed up to a user agreement for the free service stating:
For reasons I still fail to understand fully, some high-profile US bioethicists came out in the typical fashion bioethicists have become notorious for – expressing outrage in various forms and shapes about the supposedly unethical nature of the study. My esteemed colleague Robert Klitzman, for instance, described the study as ‘scandalous’.